Trust and the Search for Answers: How Influence Optimizes SEO Performance

According to the annual Global Digital Overview Report from We Are Social and Hootsuite, 81{450cc9bd7bb3bcb4f2580ff3a7ee420265f1d58fbd5a394717208c6769a539f0} of internet users search online for a product or service to buy and 74{450cc9bd7bb3bcb4f2580ff3a7ee420265f1d58fbd5a394717208c6769a539f0} have purchased online. Without question, digital engagement and commerce is the new normal and is as relevant for B2B companies as it has been for … [Read more...]

Beyond SEO: B2B Content Optimization for Trust and Customer Experience

As the world’s most popular search engine, Google says its mission is to “Organize the world’s information and make it universally accessible and useful.” To be the best answer for customers that are looking for solutions, B2B marketers need to understand the opportunities to make information easy for search engines to find, index, and sort in search results. A big part of optimizing the customer's search experience is understanding myriad data … [Read more...]

5 Things B2B Content Marketers Need to Know About Working with Influencers

Given the rapid increase in influencer engagement amongst B2B brands over the past year, the opportunity and impact from working with influencers has become clear, especially with influencer content marketing according to the B2BIMReport: Results - 63{450cc9bd7bb3bcb4f2580ff3a7ee420265f1d58fbd5a394717208c6769a539f0} of B2B marketers agree that marketing would have better results if it included an influencer marketing program. Always-On Wins … [Read more...]