Marketing Automation and Customer Service: How are they Connected?

Did you know that, on average, 51{450cc9bd7bb3bcb4f2580ff3a7ee420265f1d58fbd5a394717208c6769a539f0} of companies are currently using marketing automation, and more than half of B2B companies (58{450cc9bd7bb3bcb4f2580ff3a7ee420265f1d58fbd5a394717208c6769a539f0}) plan to adopt the technology? The statistic may be mind-boggling, but it is very much justified. Companies and marketers are always in search of ways that make things easy and convenient … [Read more...]