B2B Marketing News: Livestreaming Use By Influencers Climbs, New Omnichannel B2B Report, LinkedIn’s New Campaign Worksheets, & Clubhouse’s Accelerator Program

Longer Articles Associated with More Traffic, Shares Longer articles tend to get greater numbers of views and shares, with 7,000-plus word articles the most likely to be shared and garner the most page-views, according to recently-released SEMrush data examining some 1.2 million blog articles. MarketingCharts Gartner: 75% of VCs will use AI to make investment decisions by 2025 Study data looks at how shifting from gut-feel decisions to … [Read more...]

Break Free B2B Marketing: Nicole Brady of SAHM Reviews on the Importance of Empathy in Reaching Your Niche

For over a decade our team at TopRank Marketing has fostered a strong community of leading influencers, developing close relationships with subject matter experts in a wide variety of industries. When it comes to B2B influencer marketing, it's natural to wonder just what an industry influencer actually looks like? In our third season of Break Free B2B Marketing video interviews, we’re continuing in-depth conversations with a selection of top … [Read more...]

10 New Insights B2B Marketers Need To Know About LinkedIn In 2021

What has changed at the world's largest professional social media platform during the pandemic, and how will it shift for B2B marketers in the post-pandemic landscape? LinkedIn* has already rolled out an impressive assortment of new features in 2021, and we’ve got 10 insights that B2B marketers need to know about them. Over the course of the pandemic, LinkedIn ads have been among the marketing channels that have grown the most in importance … [Read more...]

4 Ways B2B Marketers Can Spring Forward And Grow Content Marketing Success

We're more than a year into the pandemic, and things are looking up. Vaccines are rapidly rolling out, states are dialing back restrictions, and a massive government stimulus is about to be distributed across the country. There is a hope, if not an expectation, that the economy will get on a roll this summer. Nothing can be taken for granted, but the outlook is bright. Numerous industries may experience rises in demand during the months ahead. … [Read more...]

B2B Influencer Marketing Strategy: 5 Questions to Ask First

It's no mystery that we're big fans of influencer marketing where B2B brands engage with industry experts and key opinion leaders to drive conversations, consideration and conversions. Marketing leaders at B2B companies large and small are realizing how much influence can play a role in virtually every customer communication. As 2021 picks up steam, the practice of influencer marketing presents unique opportunities to optimize digitally … [Read more...]

B2B Marketing News: Emotional Connections Top Brand Loyalty Study, YouTube’s New Metrics, & Google My Business Adds Audience Discovery Data

How and Why B2B Marketers Are Using Intent Data [Report] 56 percent of B2B marketers use intent data to identify new target accounts, while 51 percent use this data to align sales and marketing, according to recently-released report data of interest to digital marketers. MarketingProfs Post Engagement Rates Remain Far Higher on Instagram Than Facebook or Twitter Across industries, Instagram saw an average engagement rate more than four times … [Read more...]

Break Free B2B Marketing: Eric Vanderburg of TCDI on The Changing Cybersecurity Landscape

For more than a decade our team at TopRank Marketing has fostered a potent community of leading influencers, developing close relationships with subject matter experts in a wide variety of industries. When it comes to B2B influencer marketing, it's only natural to wonder just what an industry influencer actually looks like? In our third season of Break Free B2B Marketing video interviews, we’re continuing in-depth conversations with a powerful … [Read more...]

10 Ways Trust Creates Standout B2B Marketing Experiences

What does trust bring to the B2B marketer’s strategy table in 2021? While it may be simpler to ask what trust can’t do for B2B marketers and brands seeking to develop successful strategies for our eventual post-pandemic professional landscape, savvy marketers are best served by taking a close look at all the things that trust can do. Research has shown the power of trust in developing successful marketing, which is why the theme of trust is a … [Read more...]

How B2B Brands Can Boost Confidence in Livestream Video, Podcast and Clubhouse Marketing

Without a doubt, the challenges and changes of 2020 have pulled business customers towards digital formats more than ever, especially with video and audio content. Is Text Content Dead? Of course, text will always have its place in content marketing like this very blog post, but video and audio in recorded or live formats have emerged as a top preference for customer engagement. Whether livestreaming on LinkedIn, Twitter and Facebook or … [Read more...]

B2B Marketing News: How B2B Tech Marketing Is Changing, The Rising Influence of Online Communities, B2B Sales & Marketing Sharing Study, & Brand vs Direct Response Campaign Report

New Channels, Better Targeting: How B2B Tech Marketing Is Changing [Survey] 54 percent of global B2B marketers plan to use more marketing channels during 2021, and 51 percent say they are seeking out new ways to tell their brand's stories — two of several statistics of interest to digital marketers in newly-released report data from Spotify and WARC. MarketingProfs New Report Looks at the Rising Influence of Online Communities 77 percent of … [Read more...]

5 Payoffs B2B Marketers Win From Precision Pacing

How does having a proper pace make for better B2B marketing? Is there such a thing as an ideal pace when it comes to marketing efforts, and does it matter if you’re in a sprint or an ultra-marathon? Part of proper pacing is recognizing the length of your marketing race and maximizing your efforts to fully take advantage of each mile of the journey, whether its a short one-off campaign or a protracted always-on marathon. Knowing and … [Read more...]

5 B2C Content Marketing Techniques that B2B Marketers Should Steal (And 5 They Shouldn’t Touch)

B2B marketers, are we over the B2C envy yet? We used to have a legitimate reason to be envious. B2C marketers got to be more creative, personal, emotional, and interactive. We were stuck with dry, logical appeals with no-frills presentation. These days, though, B2B marketers can be just as dynamic and creative as our B2C counterparts. And we not only can, we should. Yet we still hear that drumbeat: “B2B marketing needs to be more like … [Read more...]

5 Ways B2B Marketers Sabotage Influencer Marketing Success

It is the nature of marketers to continuously evaluate the effectiveness of their efforts. The problem with this approach to marketing optimization is that it assumes effective execution of marketing strategies, which we all know, is often not the case. Poor execution is as often at fault for poor performance as much as the effectiveness or appropriateness of the tactic. For nearly 10 years we've been engaged in influencer collaboration for B2B … [Read more...]

B2B Marketing News: Trust Tops Brand Marketer Study, Top Email Engagement Day Shifts, YouTube’s New Comparative Data, & Ad Prices Rise

Brand marketers stick to trust-building strategies forged in 2020's fires, study finds 91 percent of brand marketers will keep focusing on the strategies aimed at building trust they developed in 2020 as a response to the pandemic, according to recently-released survey data of interest to digital marketers. Marketing Dive Ad Prices Forecast To Inflate 3% This Year Digital display ad price inflation for 2021 is expected to be 3.4 percent, with … [Read more...]