B2B Marketing News: Livestreaming Use By Influencers Climbs, New Omnichannel B2B Report, LinkedIn’s New Campaign Worksheets, & Clubhouse’s Accelerator Program

Longer Articles Associated with More Traffic, Shares Longer articles tend to get greater numbers of views and shares, with 7,000-plus word articles the most likely to be shared and garner the most page-views, according to recently-released SEMrush data examining some 1.2 million blog articles. MarketingCharts Gartner: 75% of VCs will use AI to make investment decisions by 2025 Study data looks at how shifting from gut-feel decisions to … [Read more...]

10 New Insights B2B Marketers Need To Know About LinkedIn In 2021

What has changed at the world's largest professional social media platform during the pandemic, and how will it shift for B2B marketers in the post-pandemic landscape? LinkedIn* has already rolled out an impressive assortment of new features in 2021, and we’ve got 10 insights that B2B marketers need to know about them. Over the course of the pandemic, LinkedIn ads have been among the marketing channels that have grown the most in importance … [Read more...]

B2B Marketing News: Emotional Connections Top Brand Loyalty Study, YouTube’s New Metrics, & Google My Business Adds Audience Discovery Data

How and Why B2B Marketers Are Using Intent Data [Report] 56 percent of B2B marketers use intent data to identify new target accounts, while 51 percent use this data to align sales and marketing, according to recently-released report data of interest to digital marketers. MarketingProfs Post Engagement Rates Remain Far Higher on Instagram Than Facebook or Twitter Across industries, Instagram saw an average engagement rate more than four times … [Read more...]

10 Ways Trust Creates Standout B2B Marketing Experiences

What does trust bring to the B2B marketer’s strategy table in 2021? While it may be simpler to ask what trust can’t do for B2B marketers and brands seeking to develop successful strategies for our eventual post-pandemic professional landscape, savvy marketers are best served by taking a close look at all the things that trust can do. Research has shown the power of trust in developing successful marketing, which is why the theme of trust is a … [Read more...]

B2B Marketing News: How B2B Tech Marketing Is Changing, The Rising Influence of Online Communities, B2B Sales & Marketing Sharing Study, & Brand vs Direct Response Campaign Report

New Channels, Better Targeting: How B2B Tech Marketing Is Changing [Survey] 54 percent of global B2B marketers plan to use more marketing channels during 2021, and 51 percent say they are seeking out new ways to tell their brand's stories — two of several statistics of interest to digital marketers in newly-released report data from Spotify and WARC. MarketingProfs New Report Looks at the Rising Influence of Online Communities 77 percent of … [Read more...]

5 Payoffs B2B Marketers Win From Precision Pacing

How does having a proper pace make for better B2B marketing? Is there such a thing as an ideal pace when it comes to marketing efforts, and does it matter if you’re in a sprint or an ultra-marathon? Part of proper pacing is recognizing the length of your marketing race and maximizing your efforts to fully take advantage of each mile of the journey, whether its a short one-off campaign or a protracted always-on marathon. Knowing and … [Read more...]

B2B Marketing News: Trust Tops Brand Marketer Study, Top Email Engagement Day Shifts, YouTube’s New Comparative Data, & Ad Prices Rise

Brand marketers stick to trust-building strategies forged in 2020's fires, study finds 91 percent of brand marketers will keep focusing on the strategies aimed at building trust they developed in 2020 as a response to the pandemic, according to recently-released survey data of interest to digital marketers. Marketing Dive Ad Prices Forecast To Inflate 3% This Year Digital display ad price inflation for 2021 is expected to be 3.4 percent, with … [Read more...]

Find, Engage and Close: Demandbase’s Jon Miller on Recasting the B2B Marketing Automation Journey #B2BMX

How can B2B marketers recast the marketing automation journey to meet today's challenges and be ready for those to come? Jon Miller, chief marketing officer at Demandbase, recently presented a session at the 2021 B2B Marketing Exchange Experience virtual conference, and explored new account-based marketing best practices. Although this pandemic year at #B2BMX won’t see B2B marketers gathered in the event’s usual sunny Scottsdale, Arizona … [Read more...]

Microsoft’s Miri Rodriguez on How B2B Marketers Are Embracing Empathy For Better Customer Storytelling #B2BMX

How do B2B marketers who fully embrace empathy build stronger relationships? Miri Rodriguez, storyteller and internship program head at Microsoft, recently presented the opening keynote at the 2021 B2B Marketing Exchange Experience virtual conference, and asked this important question. Although this pandemic year at #B2BMX won’t see B2B marketers gathered in the event’s usual sunny Scottsdale, Arizona location, plenty of new attendee … [Read more...]

B2B Marketing News: New Influencer Marketing & Social Reports, LinkedIn’s B2B Engagement Study, & Google My Business Gets Messaging

LinkedIn Provides New Tips on How to Create Engaging B2B Content [Infographic] LinkedIn (client) has launched a new 17-page guide offering B2B marketers tips, statistics and a variety of insight and examples surrounding the production of successful B2B creative on the Microsoft-owned platform, the firm recently announced. Social Media Today 2021 Social Media Industry Benchmark Report Overall social media posting frequency has fallen, while … [Read more...]